Curate Your
Wonderful Launch
October 25,
2018
It was a balmy
kind of evening, a cool start to the buzz starting to build up at the main
entrance to Robinsons KL in Jalan Ampang, Kuala Lumpur. The doors were sealed
and security guards politely turned away shoppers and the curious, telling them
the department store was closed for a private event.
Fashion
folk. Celebrities. Bloggers. Media. From 7pm, they showed up at the
registration desk to get admitted to the highly-anticipated Grand Launch of
Robinsons flagship store, a by-invitation-only event.
The special
VIP Night was to kick off #CurateYourWonderful, an exclusive four-day
experience of curated shopping at Robinsons KL.
Inside, the
air of anticipation was thick as guests sipped on sparkling proscecco and
lychee mocktails while nibbling dainty hors d'oeuvres including smoked salmon
and cream cheese on crackers, mini tuna brioche and deepfried wanton as well as
mini chocolate eclair, meringue and cream puffs.
Caught
mingling with the guests were Paul Delaoutre (President, Al-Futtaim Group),
Christophe Cann (Group CEO, Asia of Al-Futtaim Group), Ashley Taing (GM and
director of Robinsons Malaysia), Datuk David Ban (Exec. Director, Venus Assets)
and Zahir Kelvin Ong Abdullah (Director, Venus Assets).
Members of the media, bloggers and guests snapping pictures of the Grand Launch |
First,
Christophe Cann welcomed everyone with a short speech and confetti rained down.
Then Sarawakian singer Dayang Nurfaizah, dressed in an Alexander Wang outfit
(available exclusively at Robinsons) entertained the crowd.
Dayang Nurfaizah entertains the crowd |
That was not
all. Though closed to the public, the department store stayed open till
midnight while the VVIPs partied and shopped.
Photowalls
allowed guests to capture their pictures which they could emailed to themselves
instantly. At the Virtual Fashion Box, guests were videographed in their OOTDs
and this was broadcasted live on LED screens.
Exclusive bags section with names such as Alexander Wang, Repleat, SeeByChloe and Jerome Dreyfuss |
Bag from Repleat |
Then there
were games to evoke a carnival ambience. There was the Claw Machine, Wheel of
Fortune and Ring Toss where guests won prizes including Chantelle Mirrors,
Insect Repellent Spray by AG Touche, fridge magnets and more. We downloaded a
digital passport from www.curateyourwonderful.com and then scanned our personalised QR
code at various touch-points on every floor to redeem gift vouchers worth
between RM30 and RM50.
Meanwhile, some women guests were spotted eagerly having their hair curled at the new Dyson Airwrap corner.
Testing the Dyson Airwrap curler |
It was not
just shopping either. Guests also did their part for charity at
#CuratedCollection where Mystery Boxes went on sale at RM100, with proceeds
going to Mercy Malaysia’s Palu Relief Fund to help tsunami victims. Each box
contained items worth between RM200 and RM2,000.
Blogger Luvfeelin' trying her luck at the Ring Toss |
At 9pm, we
made our way to Robinsons #SecretlyWonderful Speakeasy Pop-up Bar, set up
exclusively for the evening. Up-and-coming band Ryot Jones played live to an
appreciative crowd while deejays fuelled the synergy further with a great music
selection.
#SecretlyWonderful Robinsons Bar |
The Grand
Launch continued till Sunday (October 28, 2018) for the public. Friday was set
aside specially for Robinsons card members who had a chance to take part in the
games and treats set up for the previous evening’s launch event. Food and
drinks were served all day long, together with special discounts at F&B
stores.
Robinsons KL
offers 4 floors of retail satisfaction spread over 18,500 sq metres. Spacious.
Stylish. Sharp. It will take hours to browse through the various stores and
mind-blogging variety of merchandise, many of which are names found exclusively
at Robinsons.
The latest embossed design collection from Bao Bao |
Get fit and sporty |
Section for tech-heads |
Well laid-out Children's Department |
From clothes and shoes to skincare for kids... it's all available at Robinsons KL |
From shoes
and bags to clothes, cosmetics, luggage, watches, accessories… it’s all there.
And not just purchases to bring home. In between swiping your credit card or if
your feet ache from stomping the aisles, you can sit down for well-deserved
coffee and cakes at SevenFriday Space, Croisserie Artisan Bakery or Starbucks
Reserve; La Bodega promises to open in a couple of weeks’ time.
Or take a
break and relax with a manicure/pedicure and a haircut amidst a garden setting
at Leekaja Korean beauty salon.
Stop and relax at SevenFriday Space |
Coffee and cakes at Croisserie |
Garden ambience at Leekaja South Korean Beauty Salon |
As
Christophe Cann said, Robinsons’ “focus is to never be a regular department
store”. Instead, it will bring shoppers brand names that are not found anywhere
else in the city so that they will always find something each time they shop at
Robinsons.
Apart from
carefully curated merchandise and dining, you can also expect beyond shopping
experiences such as personal style consultants and porter services.
More
information at www.robinsons.com.my
ROBINSONS KUALA LUMPUR
Shoppes @
Four Seasons KL
145 Jalan
Ampang, KL
Opening
Hours
10am to 10pm
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